The need of consumers to have more and more information on the products they buy has given Primigena Group S.r.l. the cue to create Inquadrami: an APP capable of satisfying this need.
94% of consumers in a recent study * said it is important for food brands to be transparent about the ingredients, contents and procurement of a product.
The importance of clearly understanding the food we eat is evident in our daily life, as more and more people manage food allergies, intolerances and sensitivities while trying to maintain a normal lifestyle.
This shift in the way people buy and eat has profound implications for the food and consumer products industry.
The technology that delivers digital information to consumers.
Your interactive packaging.View the video
Using the INQUADRAMI application, it is possible to view the product sheets included in the platform, directly on the smartphone.
Scan the EAN code, the special QR code, the Datamatrix code or the Watermark (DIGIMARC), printed on the product packaging to access additional content.